Brighton-based health communications consultancy, Pegasus, pays homage to The Clock Tower Sanctuary with a groovy 60’s summer of love themed float for Pride, which took place on Saturday the 3rd of august. The colourful design was perfectly harmonised with Pride’s ‘Generations of Love’ theme, honouring the 50th anniversary of the Stonewall uprising that initiated the Pride Movement.
The flatbed lorry was transformed into a 60’s lorry of love, with help from sponsors Sussex Transport, print provider One Digital and Coast Line Scaffolding. With 60’s tunes provided by Brighton Electric. The support came in a joint celebration of The Clock Tower Sanctuary’s 21st birthday.
Together supporters and the charity used the event to raise awareness of its important work with the young homeless community, an issue that is particularly prevalent within the LGBTQ+ community.
Frances Duncan, CEO of The Clock Tower Sanctuary said, ‘As a small charity, we’re really grateful to Pegasus for enabling us to join the Pride parade again this year! We know that LGBT young people are more likely to find themselves homeless than their non-LGBT peers, comprising up to 24% of the youth homeless population. And if they are homeless, LGBT youth are significantly more likely to experience targeted violence, sexual exploitation, substance misuse and physical and mental health problems than other homeless young people. The Clock Tower Sanctuary is open to every young homeless 16-25 year old, however they identify, 300 days a year. Today our day centre will be open for hot food, showers and a space to talk, with fun activities going on to mark Brighton Pride.’
Joseph Ready, a Pegasus float volunteer, said , ‘Being a member of the LGBTQ+ community myself, I feel proud and lucky to work at a company and in a city that supports such important causes.’
Jaime Redgewell, lead designer at Pegasus said, ‘I am extremely excited to work on this project. I am inspired every day by the LGBTQ+ community and all that The Clock Tower Sanctuary does to support the young and homeless. My design celebrates all that they have fought and continue to strive for, taking inspiration from the 60’s Stonewall riots and summer of love, with a modern twist and explosion of colour – to celebrate everything those events continue to symbolise today.’
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About The Clock Tower Sanctuary
Established in 1998, The Clock Tower Sanctuary is a day centre providing information, advice and guidance to homeless young people, aged 16 to 25 years. It is the only centre of its kind in Brighton. Through early intervention, The Clock Tower Sanctuary reaches out to vulnerable homeless young people, and work together to prevent long-term homelessness in their adult life. The Clock Tower Sanctuary receives no statutory funding and so relies on all of its income being provided via fundraising. It also depends on a team of volunteers from the local community to run the drop-in service six days a week. Last year, 74 volunteers provided 8,500 hours of support.
About Ashfield Healthcare Communications
Ashfield Healthcare Communications, part of UDG Healthcare plc, provides global solutions for clients, adding value through unique insights and tailored, scientifically rigorous, multichannel, healthcare communications offerings. Its mission is to improve lives by helping healthcare professionals and patients get the medicines, knowledge, and support they need. Ashfield Healthcare Communications’ multichannel and specialist agencies include ACUMED, Ashfield Digital & Creative, Ashfield Healthcare Communications K.K., BlueMomentum, Cambridge BioMarketing, CircleScience, Cirrus Communications, Clinical Bridges, CodonMedical, FireKite, Galliard, Gardiner-Caldwell Communications, GeoMed, iMed Comms, Infusion, InterPhase Consult, Nyxeon, Pegasus, Physicians World Europe, QXV Comms, Scientific Connexions, Seren Communications, StemScientific, Watermeadow Medical, and Zoetic Science. For more information, go to www.ashfieldhealthcarecommunications.com
Ashfield Commercial & Medical Services, part of UDG Healthcare plc, is a global leader in providing outsourced healthcare services to pharmaceutical, device and biotech companies. The company has more than 7,000 employees, operates in 23 countries across Europe, North America, South America and Asia and works with more than 250 companies, including all of the world’s top 25 pharmaceutical companies. Its mission is to partner with its clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need. Ashfield’s provides contract sales teams, customer service reps, medical science liaison officers, remote detailing, nurse educators, medical information, healthcare communications, market access, market research, training, event management, digital, creative and pharmacovigilance services. For more information, go to www.ashfieldhealthcare.com.
About UDG Healthcare plc
UDG Healthcare plc (LON: UDG) is a leading international partner of choice delivering commercial, clinical, communications and packaging services to the healthcare industry, employing over 9,000 people with operations in 24 countries and delivering services in over 50 countries. UDG Healthcare plc operates across three divisions: Ashfield, Sharp and Aquilant. Ashfield is a global leader in commercialisation services for the pharmaceutical and healthcare industry, operating across two broad areas of activity: commercial & clinical services, and communications services. It focuses on supporting healthcare professionals and patients at all stages of the product life cycle. The division provides field and contact centre sales teams, healthcare communications, patient support, audit, advisory, medical information and event management services to over 300 healthcare companies. Sharp is a global leader in contract commercial packaging and clinical trial packaging services for the pharmaceutical and biotechnology industries, operating from state of the art facilities across the US and Europe. Aquilant is a leading provider of outsourced sales, marketing, distribution and engineering services to the medical and scientific sectors in the UK, Ireland and the Netherlands. The company is listed on the London Stock Exchange and is a constituent of the FTSE 250. For more information, please go to: www.udghealthcare.com.