A few of us across the business recently attended Camp Digital, a one day conference on digital, design and UX. We wanted to be inspired by latest thinking and see what Pharma could learn from other industries which are excelling in the digital space.

With insights from LateRooms, Twitter and digital agencies, this article pulls together latest thinking from a variety of sources and summarises 3 key themes from the event:

  • Digital inclusion
  • Listening to customers
  • Ethical design

As well as explaining these themes, the article looks specifically at how they can be applied within medical communications.