The Festival Of Marketing this month was two jam-packed days of presentations and discussion. It isn’t healthcare specific but it is a fantastic source of new ideas and where they're working.
The Ashfield marketing team headed off to the Festival with a plan to divide and conquer. Between us we covered sessions on Customer Experience, Content, Personalisation, Digital Transformation and Multichannel. There were a number of presentations which stood out for us, including:
- The LADbible on reaching a youth audience
- Does the truth still matter?
- How to inspire your customers with emotionally engaging content
- How context can transform communications
- ‘Big rocks’ and epic content marketing
Read our top takeaways and how they can apply to our industry here.