8 areas of opportunity to take your marketing to the next level in 2019.
Our creative agency, Ashfield Digital & Creative, have developed a comprehensive, forward-thinking whitepaper focusing on future directions in medical device marketing.
Download this whitepaper and explore 8 areas of opportunity that you could employ in your company to uplift your marketing communications.
Below are just a few of the key areas covered.
ELEVATE YOUR CONGRESS EXPERIENCES
Whilst much is made of the importance of maximising the customer experience across multiple touchpoints, there is no questioning the fact that congresses remain a crucial channel in the marketing mix for medical device companies. Congresses provide that rare opportunity to get face-to-face with existing and potential customers, letting them get hands-on with your latest products, and allowing you to gain feedback on current products and provide education and training in their use.
GET SMARTER WITH DIGITAL
Thankfully, the days of questioning if your company or brand should utilise digital channels have passed. Focus must now turn to making investment in digital effective. This is especially important at a time when customers can select from more online content than ever before and are becoming increasingly empowered to filter out content that doesn’t meet their needs. If you don’t understand how your customers want to interact with you, and you don’t make that interaction meaningful to them, you will soon be forgotten.
SUPERCHARGE YOUR WEBSITE
At the heart of your digital ecosystem is your company website. Not only is it a place to provide company information, your website is the primary location to showcase the amazing technology and features of your products. With increasing competition and downward price pressure across much of the industry, it is more vital than ever to ensure that your online showroom is working hard for you.