Humanise is Ashfield Healthcare Communications strategic approach to healthcare communications. It's based on the need to understand.
It looks at the emotions that make us human.
It examines the feelings we have as individuals.
It defines the behaviours we show as people.
Humanise helps us to ensure unification of goals and approach in strategic communications planning. We develop communications based on a deep understanding of what will motivate the recipient. Because if we understand people as humans and treat people as humans we can develop communications that impact on them as humans.
This is our HUMANISE approach to creating communications that matter.
Our talented teams use our strategic planning framework to create communications that resonate with your audiences. It goes beyond segmentation. It humanises.
Based on a deep understanding of what motivates people, we get to know their mindsets, what they believe, their barriers, drivers, frustrations, aspirations and demands, through research and insights.
This deep understanding, combined with a knowledge of behaviour change theory, allows us to create compelling communication plans that deliver real-world impact, aligned with your objectives.
Humanise provides a strong basis for insightful communication planning for both internal and external programmes; from HCP education projects to patient activation campaigns; from a rapid product awareness piece through to a global product strategic launch. It can be used for all audiences – patients, carers, HCPs, experts and payers, whether you’re in commercial or medical affairs.
Take a look at how one of our clients has created communications that matter with our Humanise approach.