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Our Science Of Meetings research highlighted that your audience has a limited time to spend on your exhibit booth, and that they display a higher level of interest in the latest research than data on marketed projects. But have you considered how they learn in their everyday clinical practice, and do you know whether you’re attending the most appropriate congresses? Our SPARK methodology was developed to answer these questions, ensuring that meaningful metrics and KPIs are built in to your booth design and functionality to provide your business with meaningful data that extends the conversation beyond the exhibit hall floor.

Know and understand your audience’s educational needs
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