Each year, ASCO’s Annual Meeting brings together 30,000 oncology professionals from around the world, here we explore the #ASCO16 hashtag and how pharma utilised the channel during this year's event.

The meeting is one of the largest gatherings of medical professionals in the world, with world-renowned faculties discussing the very latest in cancer treatment, and ground-breaking research announced throughout the event.

ASCO’s Annual Meeting has led the way in terms of social media utilisation. Indeed ASCO themselves state that “Social media serves as one of the major public health engines of the 21st century, granting doctors and the general public alike unprecedented access to information on cancer prevention, treatments, research, and survival.”

In particular, ASCO has championed the use of Twitter to open conversations around the world and provide guidance and knowledge to the public and professionals alike.

Steve Hunt, Strategy Director for Ashfield Digital & Creative explores the activity around the #ASCO16 hashtag – please browse through the deck below where Steve shares his thoughts on:

  • What were the broad trends?
  • Who were the active users?
  • Who were the top pharma influencers?
  • What new ways are pharma engaging with their audience?