Now, more than ever, exhibit booths play an important role in the communications spectrum. From sharing the latest clinical data on established brands, to focusing on products in development, booths provide a unique environment for companies to share the most relevant information about their brands with healthcare professionals in an engaging space.

In a series of blogs this week, will take a look at the key factors to consider when developing  your exhibit booth, and how to demonstrate that you really can maximise your return on investment. Today we begin with three key steps to take that will ensure that the booth fits into your wider, long-term strategic communications and marketing initiatives in order to maximise interactions with your audience, land key messaging and create memorable experiences.

A strategy to ensure exhibit successfooter