Patient support programmes (PSPs) are an ideal way for our pharmaceutical clients to directly support patients, improve adherence and achieve better outcomes. Multichannel PSPs allow patients to quickly and conveniently access the information and support they need, when they need it, through services such as helplines, apps, emails and educational websites.
With this in mind, consider for a moment the many stakeholders and channels involved in communicating with patients on a support programme, including prescribers, clinical educators, pharmacists, carers, websites, social media, smart phone apps and patient literature.
It’s not difficult to understand why there is an inherent problem in managing the data from different sources within a PSP in isolation. The key to avoiding these challenges is to use and configure a global CRM that is purpose designed for personalised, multichannel PSPs. To offer truly personalised care we now use a patient-relationship platform, Health Cloud from Salesforce.
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