Can pharma prove that being patient centric is more than just a fad? Anita Osborn, Clinical Services Director for Ashfield UK, spoke to PharmaTimes.
Here’s an excerpt from the original publication – click here to view the full article.
The empowered patient is on the rise. The internet is a goldmine of health information, patient stories and experiences are shared on social media, and patients are seeking to be treated as partners when it comes to decisions about their healthcare.
“Patient centricity is here and it’s here to stay”, says Anita Osborn, Clinical Services Director, Ashfield, part of UDG Healthcare plc. “This is not just a flash in the pan. This is something that is really part of a larger movement within healthcare, which is about not only empowering patients, and giving them a voice, but also a real focus on improving patient outcomes.”
Click here to read the rest of the article originally published by PharmaTimes.